September 9, 2019 -- Meadow Gold
Meadowgold Sign - Tulsa -- I’ve been trying to photograph this sign for over 5 years, hoping to catch it with ALL the letters working – still not having much luck. This sign has been a Tulsa and Route 66 icon since the 1930s, advertising dairy products as part of the Beatrice Foods Company. It’s equipped with two 30’ X 30’ faces and was the largest sign of any kind in Tulsa at the time of its construction. It went dark in the 1990s after decades of declining fortunes for Beatrice Foods Co and in the early 2000s, a car dealership bought the building where the sign stood and announced they would demolish both the building and the sign to make room for a new showroom.
Through the efforts of preservationists and the larger Tulsa community, the sign was dismantled and donated to the Tulsa Foundation for Architecture. A new home was needed for the sign, so a special building with commemorative plaques was erected along old Route 66, just a mile west of the sign’s original location. This new building is a low, one-story brick support pavilion that includes a prominent Route 66 road sign embedded in its mantel.
The work was made possible partly due to a grant from the National Park Service Route 66 Corridor Preservation Program, and the committed partnership of the Tulsa Foundation for Architecture, the City of Tulsa, and the Oklahoma Route 66 Association, who all made significant contributions to the effort to save the sign.